{
  "alert_number": "SR/02072/26",
  "url": "https://recallarchive.com/alert/sr-02072-26",
  "official_notice": "https://ec.europa.eu/safety-gate-alerts/screen/webReport/alertDetail/10099613",
  "safety_gate_published": "2026-07-16",
  "weekly_report": {
    "year": 2026,
    "week": 29,
    "date": "2026-07-24"
  },
  "category": "Childcare articles and children's equipment",
  "product": "Baby pillow",
  "brand_as_notified": "Veverra",
  "brands": [
    {
      "name": "Veverra",
      "url": "https://recallarchive.com/brand/veverra"
    }
  ],
  "name": "SnugglePhant Sleeping Pillow",
  "model": null,
  "batch": null,
  "barcode_as_notified": null,
  "barcodes": [],
  "description": "A grey sleep pillow shaped like an elephant. The product was marketed as a baby sleeping pillow and suitable for use for babies, toddlers and children. Dimensions - 35 cm (W) x 32 cm (L) x 15.4 cm (D)",
  "production_dates": null,
  "risk_type": "Suffocation",
  "risk": "Pillows and soft toys are advised not to be placed in the sleep space for babies under the age of one year as their presence increases the risk of overheating and airway obstruction, which have been associated with sudden infant death syndrome (SIDS). The product may lead to suffocation when used in a sleep space for babies. The product does not comply with the General Product Safety Regulation.",
  "risk_level": "Serious risk",
  "measures": [
    {
      "measure": "Stop of sales",
      "operator": "Retailer",
      "ordered": true,
      "from": null
    }
  ],
  "measures_as_published": "Type of economic operator to whom the measure(s) were ordered: Retailer\nCategory of measure(s): Stop of sales\nDate of entry into force: Unknown",
  "company_recall_code": null,
  "recall_page": null,
  "online_marketplaces": [
    "veverra.com"
  ],
  "notifying_country": "United Kingdom in respect of Northern Ireland",
  "country_of_origin": "The Netherlands",
  "alert_type": "Consumer",
  "counterfeit": false,
  "official_record": {
    "barcodes": [],
    "batches": [],
    "models": []
  },
  "licence": "Weekly-report fields CC0 1.0; official_record and counterfeit: © European Union, CC BY 4.0",
  "source": "EU Safety Gate. recallarchive is independent and not affiliated with the European Commission; the official notice is authoritative."
}