{
  "alert_number": "SR/03110/25",
  "url": "https://recallarchive.com/alert/sr-03110-25",
  "official_notice": "https://ec.europa.eu/safety-gate-alerts/screen/webReport/alertDetail/10095752",
  "safety_gate_published": "2025-09-11",
  "weekly_report": {
    "year": 2025,
    "week": 35,
    "date": "2025-08-29"
  },
  "category": "Toys",
  "product": "Plastic toy",
  "brand_as_notified": "Hasbro Bradley",
  "brands": [
    {
      "name": "Hasbro Bradley",
      "url": "https://recallarchive.com/brand/hasbrobradley"
    }
  ],
  "name": "My Little Pony plastic doll",
  "model": null,
  "batch": null,
  "barcode_as_notified": null,
  "barcodes": [],
  "description": "Turquoise plastic toy in the shape of a unicorn, ‎about 10 cm in length. This product is a vintage item.",
  "production_dates": null,
  "risk_type": "Chemical",
  "risk": "The plastic material in the product has an excessive concentration of bis(2-ethylhexyl) phthalate (DEHP) (measured value: 1.14 % by weight). This phthalate may harm the health by causing possible damage to the reproductive system. The product does not comply with the REACH Regulation.",
  "risk_level": "Serious risk",
  "measures": [
    {
      "measure": "Import rejected at border",
      "operator": "Importer",
      "ordered": true,
      "from": "16 Jun 2025"
    }
  ],
  "measures_as_published": "Type of economic operator to whom the measure(s) were ordered: Importer\nCategory of measure(s): Import rejected at border\nDate of entry into force: 16/06/2025",
  "company_recall_code": null,
  "recall_page": null,
  "online_marketplaces": [],
  "notifying_country": "Sweden",
  "country_of_origin": "Hong Kong",
  "alert_type": "Consumer",
  "counterfeit": false,
  "official_record": {
    "barcodes": [],
    "batches": [],
    "models": []
  },
  "licence": "Weekly-report fields CC0 1.0; official_record and counterfeit: © European Union, CC BY 4.0",
  "source": "EU Safety Gate. recallarchive is independent and not affiliated with the European Commission; the official notice is authoritative."
}