{
  "alert_number": "SR/03348/25",
  "url": "https://recallarchive.com/alert/sr-03348-25",
  "official_notice": "https://ec.europa.eu/safety-gate-alerts/screen/webReport/alertDetail/10095914",
  "safety_gate_published": "2025-09-17",
  "weekly_report": {
    "year": 2025,
    "week": 39,
    "date": "2025-09-26"
  },
  "category": "Toys",
  "product": "Activity toy",
  "brand_as_notified": "Esjay",
  "brands": [
    {
      "name": "Esjay",
      "url": "https://recallarchive.com/brand/esjay"
    }
  ],
  "name": "Busy Board",
  "model": "All win deer2021D4193268",
  "batch": "20210419A",
  "barcode_as_notified": null,
  "barcodes": [],
  "description": "Activity toy, made of fabric. Product sold online, in particular via Amazon.",
  "production_dates": null,
  "risk_type": "Strangulation",
  "risk": "The toy set features a long cord. This cord can become wrapped around a child's neck during various activities, leading to strangulation.  The product does not comply with the requirements of the Toy Safety Directive.",
  "risk_level": "Serious risk",
  "measures": [
    {
      "measure": "Removal of this product listing by the online marketplace",
      "operator": "Other",
      "ordered": false,
      "from": "5 Sep 2025"
    }
  ],
  "measures_as_published": "Type of economic operator taking notified measure(s): Other\nCategory of measure(s): Removal of this product listing by the online marketplace\nDate of entry into force: 05/09/2025",
  "company_recall_code": null,
  "recall_page": null,
  "online_marketplaces": [
    "Amazon"
  ],
  "notifying_country": "Ireland",
  "country_of_origin": "People's Republic of China",
  "alert_type": "Consumer",
  "counterfeit": false,
  "official_record": {
    "barcodes": [],
    "batches": [
      "20210419A"
    ],
    "models": [
      "All win deer2021D4193268"
    ]
  },
  "licence": "Weekly-report fields CC0 1.0; official_record and counterfeit: © European Union, CC BY 4.0",
  "source": "EU Safety Gate. recallarchive is independent and not affiliated with the European Commission; the official notice is authoritative."
}